SUCCESS STORY

Business intelligence for strategic decision-making

Sector: Consumer Goods

Share this content

Challenge

Kimberly-Clark needed to monitor consumer behavior across Latin America and develop reliable, data-driven strategies. Understanding product distribution and visibility, both in-store and online, was essential for regional decision-making.

Solution

We began with SAP BW and migrated to HANA for data processing, then to Tableau for visualization, and ultimately to a flexible, cloud-native setup using Snowflake and Power BI. These technologies enabled real-time access across global offices and improved scalability.

Technology

Snowflake Data Cloud – Power BI – SAP BW – SAP HANA – Tableau

Outcome

The new BI framework supports statistical monitoring of internal KPIs and market indicators at every level. It enhances planning in production, logistics, and product placement, and enables better forecasting.
Reports generated by the system help redefine strategic objectives, model future scenarios, and inform decisions based on dynamic variables.

★★★★★ 5/5